We absolutely love when our kids wear fun graphic tees, but we don’t necessarily love the negative or gender cliched messages that are so often painted across most t-shirts. Free to Be Kids gives us positive vibes that you won’t find at most retailers. For every “I’m Too Cute To Do Homework” shirt that tells our girls that the world is more interested in their beauty than their brains, they hit back with “Smart Girls Club.” For every “Troublemaker” or “Eat My Dust” shirt that perpetuates the image of boys being rowdy and insensitive, they’ve got designs like “Super Kind” or “Boys Will Be
Boys Good Humans.”
We should all be celebrating intelligence and perseverance in our girls because their worth is based on so much more than just their cuteness (although, they are pretty cute). We should all be encouraging kindness in our boys because they’re more than just troublemakers and athletes. Besides, do we really want our girls to think that they can get away with being princesses for the rest of their lives or our boys to think that being a jerk is acceptable? Girls can rock shirts with tigers and insects as well as (if not better than) boys can; and boys can proudly be A Cat Guy just as easily as they can love dogs.
Free to Be Kids passionately believes that boys AND girls deserve to see, hear, and wear better messages. They put that belief into practice by designing positive alternatives to the usual mainstream options, because “In a World Where You Can Be Anything,” they intentionally choose kindness, encouragement and love; and that is something WE SHOULD ALL CARE about. Every single one of us.
Read More: Why We March: An Open Letter
So, this back-to-school season, encourage your young scholars to go high, even when the world goes low – especially when they go low. Rise above any bullying, intolerance, or hate you may see around you, and shine your love and kindness on everyone around you. Skip the cliches and buy your kids ethically produced, sweat-shop free t-shirts that you can really be proud of.